Some startup companies are not able to get their own office building since they are working on a limited budget. In such a case, they usually rely on coworking spaces so they may have the needed accommodation to place their business. The thing is, this is also the perfect opportunity for them to attract new clients since coworking spaces provide the opportunity to network with other companies.
If you want to attract new clients to your venture within the coworking space and you do not know how to do that, there is no need to worry. We have listed a couple of helpful tips below.
1. Be Proactive
It is important that you be proactive, and you should not just wait for clients to come to you. You should always go to the people with whom you share the space and network with. Socializing with your peers can help you build a long-lasting relationship with them which can help you gain their trust. You must let them know about your new business ventures and about your products and services.
2. Offer Free Services
Try offering free consultancy services to the people engaged in business within the coworking space. You could also offer free seminars and workshops related to your venture. If they take advantage of your services, they will surely come back to you if they need more assistance in the future.
3. Make Friends
Something you can do is to make friends with some of the people in other companies around you. The truth is, there are a lot of companies that do not only work – they do their activities together, such as having lunch or a drink. You can do the same.
4. Build Your Own Brand
One of the things you can do if you want to attract clients within your coworking space is to increase your brand recognition. This is very easy to do if you hang a poster with your logo and your company’s name.
5. Work in Your Office during Business Hours
Even though most people consider that working in a coworking space is all about working remotely, you can actually work in your office during business hours if you want to attract clients. You can easily show them around your office and talk with them about your company.
6. Try Getting Sponsors for Your Coworking Space
There are actually companies that want to advertise their products or services to people who share the same space. It is important that you contact these companies so you can get sponsors for your coworking space.
7. Allow Them to Use Your Office
If you have enough office spaces in your venture, you can allow people to use your office. You could even charge a fee for the office space you provide them with. However, do not make it too expensive, or else you will not be able to gain any clients.
8. Host an Event
An excellent way to attract clients to your coworking space is to host an event. If you invite your peers to join in, this event will not only be a good way to meet them, but it will also be a great opportunity to sell your products or services. You can also invite some people from outside your own company, so you can also earn more clients.
Working in a coworking space is a great way to make money, but you should never forget the importance of attracting new clients to your venture as well. We have listed down a couple of tips that can help you do just that.
However, you also need to understand that there is no perfect way to attract clients to your company. You can try any of the methods above or even come up with your own creative process.
If you are looking for the best coworking space in Charlotte, NC, look no further than our facilities here at CoCoTiv. Our innovators, freelancers, small business owners, and entrepreneurs enjoy 24/7 office access, high-speed Fiber Internet and WiFi, free parking, and a wide range of amenities. Call us today for more information about our coworking spaces and their equivalent fees.